The Attic Space and Theatre
This concept is a rebrand for the Attic Space and Theatre, an artist rental company based in Toronto, offering versatile spaces for performances, rehearsals, events, and creative projects. As a hub for Toronto’s vibrant artistic community, The Attic aims to revitalize its brand to reflect the evolving needs of local and visiting artists. The redesign will focus on modernizing the brand while preserving the eclectic, creative spirit of the space.
The Design Process
The Attic Studio and Theatre website design is clean and minimalistic, supporting a high level of functionality. By using simple layouts, it directs the visitor's attention to the key offerings and booking options.
The one element that breaks the clean design is the multicolored ribbon. The use of the curving, multicolored shapes visually represents creative expression while keeping the layout modern and fun. It reinforces the creative purpose of the space and adds an appealing touch that an artistic personality would be drawn to.
